We never test on animals. We are PETA approved and Leaping Bunny Certified. Many cosmetic and skin care brands claim to be cruelty free but use Carmine, Cochineal or Carminic Acid, a red pigment often found in red, pink, and warm-colored makeup and cosmetics that is created by crushing the female cochineal—a type of beetle. PETA reports that 70,000 beetles must be killed to produce just one pound of this red dye.
We never use Carmine. Instead, our red hue is derived from a combination of desirable pigments including cherry, pink carrot, beetroots, red quinoa and rose flower.