I was SO enchanted and excited to be working at Sephora when I was younger, but I learned about the impurities in beauty products over time during my tenure. I evolved from being informed to being paranoid about ingredients, triggered from my pregnancy in 2011. Indeed, pregnancy changes things, not only physically but mentally as well - for me it changed how I thought, even before my son was born. I became even more discriminating about the ingredients in the food I consumed and the beauty products I used, knowing that what I ate and applied on my skin would affect the health of my baby. Wanting to give him the best start in life (even before we decided on his name!), I started to seek healthier options and fortunately natural and organic food and skincare products were readily available in stores, but to my discovery and dismay almost nonexistent in the cosmetics space in mass stores. Slightly better products could be found in specialty stores but usually with a premium price tag, and the standard for natural then was not what it is today (for instance, FD&C and lakes could still be found in “natural” beauty brands). My search for high-quality, all natural and reasonably priced makeup was futile and that is when I had my Aha! moment! I thought surely I could not be the only one seeking out cosmetics with these attributes and when I realized this void in the marketplace and how many people were underserved as a result, the idea of a line of nutrient-rich, non-toxic products with skin care benefits that would appeal to pregnant and non-pregnant consumers alike was put into motion. A few years later, HAN was (also) born, and as the saying goes, the rest is history. . . Thanks so much for getting to know me and for your support and demand for better beauty! Your health is worth it!